Marketing5 min read• 25 June 2026

How Google Search Property Enquiries Should Be Handled

Verisure Editorial Team

Real Estate Growth & Strategy Analysts

Canonical:https://propertycrm.tech/insights/how-google-ads-enquiries-should-be-handled

Key Takeaways

•Google Search leads carry 3x higher site visit conversion rates than social ads.
•Route high-intent keyword leads directly to senior closing managers.
•Track dynamic campaign UTM parameters through to final booking revenue.

1. Priority Routing for Search Intent

Search traffic represents active buyers. Differentiating intent levels in CRM ensures high-value keywords get instant priority attention.

Yes! UTM keyword parameters are captured during landing page form submission.

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