1. The True Real Estate Marketing ROI Formula
Marketing ROI = (Total Booking Revenue Generated - Ad Spend) / Ad Spend. Linking ad platforms with CRM closed deals unlocks precise attribution.
Frequently Asked Questions
Q:What is a healthy Cost Per Booking (CPB) percentage in Indian real estate?
Marketing acquisition cost typically ranges from 1.5% to 3% of total gross booking value.
Related Articles
Marketing
5 min read28 June 2026
How Facebook & Instagram Real Estate Leads Should Be Managed
Meta lead ads deliver high volume but require sub-5-minute contact speed before buyers scroll past to competing property ads.
By Verisure Editorial Team
Read More
Marketing
5 min read25 June 2026
How Google Search Property Enquiries Should Be Handled
Buyers searching '3BHK flats in Whitefield ready to move' have active intent. Google leads should be prioritized for senior closing reps.
By Verisure Editorial Team
Read MorePropertyCRM Operating System
Still managing enquiries using Excel and WhatsApp?
See how PropertyCRM organizes your entire sales process.