Channel Partner Management5 min readLevel: Intermediate

Evaluating Channel Partner Performance & Tiered Incentive Programs

How to segment brokers into Platinum, Gold, and Silver tiers based on site visit footfall, conversion ratio, and revenue.

Key Takeaways

•Tier 1 (Platinum CPs): Dedicated builder relationship manager, higher brokerage slab, priority pre-launch allotment.
•Tier 2 (Gold CPs): Standard commission + quarterly bonus pools.
•Track CP conversion metrics: Leads Registered vs Site Visits Completed vs Final Bookings.

1. Building a Broker Performance Tiering System

Measure total value created over 12 months. Reward high-performing brokers with early access to inventory releases and co-op marketing funds.

Common questions regarding evaluating channel partner performance & tiered incentive programs

Evaluate broker sales performance quarterly or semi-annually to allow active CPs to move up tiers dynamically.

Channel Partner Management

6 min readIntermediate

How property developers manage channel partners (CPs), prevent credit disputes, and incentivize top-performing brokers.

Channel Partner Management

5 min readAdvanced

How builders automate brokerage calculation, milestone-based payout releases, GST invoices, and TDS compliance.

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